Kyle McNamara

Writing on the use of data and technology for competitive advantage

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The Power of Small Changes Tested

Posted by Kyle on June 2, 2008

Here is a webcast that outlines the increases in conversion and ROI that companies can gain from employing a rigorous testing program for their online marketing efforts.

We quoted similar research in our paper on using Behavioral Economics to improve online marketing efforts.


This entry was posted on June 2, 2008 at 4:38 pm and is filed under Behavioral Economics, Customer Life Cycle Management. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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