The Power of Small Changes Tested

Posted by Kyle on June 2, 2008

Here is a webcast that outlines the increases in conversion and ROI that companies can gain from employing a rigorous testing program for their online marketing efforts.

We quoted similar research in our paper on using Behavioral Economics to improve online marketing efforts.

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This entry was posted on June 2, 2008 at 4:38 pm and is filed under Behavioral Economics, Customer Life Cycle Management. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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« Fewer Data Sources Improves Analytical Capabilities

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Kyle McNamara

Writing on the use of data and technology for competitive advantage

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