http://blog.kylemcnamara.com/2008/06/09/what-is-analytics/ Writing on the use of data and technology for competitive advantage Wed, 16 Jul 2008 18:09:19 +0000 hourly 1 http://wordpress.com/ http://blog.kylemcnamara.com/2008/06/09/what-is-analytics/#comment-6 Good D « Potential: Revealed Weblog Wed, 11 Jun 2008 18:41:05 +0000 http://kylemcnamara.wordpress.com/?p=17#comment-6 [...] not to be confused with the general, pervasively useful capability of “analytics” (see Kyle McNamara’s blog for a clear view of analytics). Possibly related posts: (automatically generated)First Look: [...] [...] not to be confused with the general, pervasively useful capability of “analytics” (see Kyle McNamara’s blog for a clear view of analytics). Possibly related posts: (automatically generated)First Look: [...]

]]> http://blog.kylemcnamara.com/2008/06/09/what-is-analytics/#comment-5 potentialrevealed Wed, 11 Jun 2008 17:55:18 +0000 http://kylemcnamara.wordpress.com/?p=17#comment-5 I like the value chain depiction. This perspective is useful because it helps to distinguish between analytics as a capability (and corresponding tools, techniques, etc.) and the actual departments (e.g., marketing), functions (e.g., business intelligence) and roles (e.g., marketing analyst) that might find value in using analytics. I too in experience find leaders, peers and clients getting stuck trying to differentiate analytics from other buzzwords they heard or tried to harness (good example: business intelligence). My view is that analytics is different -- it is not simply a new function or technology, it is capability that can change and improve all aspects of your business performance. I like the value chain depiction. This perspective is useful because it helps to distinguish between analytics as a capability (and corresponding tools, techniques, etc.) and the actual departments (e.g., marketing), functions (e.g., business intelligence) and roles (e.g., marketing analyst) that might find value in using analytics. I too in experience find leaders, peers and clients getting stuck trying to differentiate analytics from other buzzwords they heard or tried to harness (good example: business intelligence). My view is that analytics is different — it is not simply a new function or technology, it is capability that can change and improve all aspects of your business performance.

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