Comments for Kyle McNamara

Comment on What is Analytics? by Analítica Web 2.0 | Compendio de posts — Enrique Rodríguez | DataNauta

Tue, 15 Feb 2011 07:40:05 +0000

[...] – Artículo previo al libro Competing On Analytics, de Thomas Davenport. Referencias al libro de SAS y Kyle McNamara. [...]

Comment on Fewer Data Sources Improves Analytical Capabilities by kdtomaso

kdtomaso — Wed, 16 Jul 2008 18:09:19 +0000

I’m a Wells Fargo incident of data keeping … I have in my possession a letter of “formal notice” loan modification is approved dated January 28, 2008…. new payment to start April 1, 2008……… Well now 6 months later, one department tells me they see evidence of my monthly payments, however loss mitigation tells me they sent me a letter in June 2008 that my modification was denied………go figure huh! Fine mess the dream of homeownership got me into, what is wrong with Wells Fargo interoffice communications!

Comment on Profitably Enhance Customer Relationships with Online Coupons by Cheekbone

Cheekbone — Fri, 20 Jun 2008 00:29:00 +0000

Somehow i missed the point. Probably lost in translation Anyway … nice blog to visit.

cheers, Cheekbone!!

Comment on What is Analytics? by Good D « Potential: Revealed Weblog

Good D « Potential: Revealed Weblog — Wed, 11 Jun 2008 18:41:05 +0000

[...] not to be confused with the general, pervasively useful capability of “analytics” (see Kyle McNamara’s blog for a clear view of analytics). Possibly related posts: (automatically generated)First Look: [...]

Comment on What is Analytics? by potentialrevealed

potentialrevealed — Wed, 11 Jun 2008 17:55:18 +0000

I like the value chain depiction. This perspective is useful because it helps to distinguish between analytics as a capability (and corresponding tools, techniques, etc.) and the actual departments (e.g., marketing), functions (e.g., business intelligence) and roles (e.g., marketing analyst) that might find value in using analytics. I too in experience find leaders, peers and clients getting stuck trying to differentiate analytics from other buzzwords they heard or tried to harness (good example: business intelligence). My view is that analytics is different — it is not simply a new function or technology, it is capability that can change and improve all aspects of your business performance.

Comment on Fewer Data Sources Improves Analytical Capabilities by Database Management » Blog Archive » Fewer Data Sources Improves Analytical Capabilities

Wed, 28 May 2008 05:15:15 +0000

[...] LOJOCONNECT.COM wrote an interesting post today onHere’s a quick excerpt Creating an analytical capability that allows for rapid model development and analysis requires (among other things) easy access to data with little cleansing. However, in many organizations, customer, product, and transaction data is distributed across systems or databases, making it more difficult to quickly develop a data set for analysis. Last fall, I performed a web analytics project and we were able to use less than half of the data available to us because the data sets came from multipl [...]

Comment on Profitably Enhance Customer Relationships with Online Coupons by Update: More details on coupon use « Kyle McNamara

Update: More details on coupon use « Kyle McNamara — Thu, 22 May 2008 23:37:26 +0000

[...] Profitably Enhance Customer Relationships with Online Coupons [...]